The End of Cold, Hard Cash and the Global Shift toward Cashless Consumer Payments

Money facilitates trade. For thousands of years, money was physically held and exchanged as cash, but in the modern world, more and more people rely on noncash forms of exchange. Credit cards and myriad other forms of payment have for decades enabled ever-growing demand for products and services to be satisfied. Now the technology-led advance of new forms of cashless payments is opening even more ways to fulfill that demand, including uncovering latent demand that consumers may not yet recognize. When they do, and when consumer-facing companies having found ways to meet the uncovered demand, huge growth will be unleashed.

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The Demand Institute (48 pgs)
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