Chief communications officers (CCOs) and executives are juggling new technology and media, CEO expectations, and crisis management—all while steering the right corporate messaging internally and externally. This Conference KeyNotes summarizes the discussions held by more than 100 senior executives who attended the Senior Corporate Communications Conference in New York in April 2015 about the best approaches to branded content, the evolving role of the CCO, and how to communicate with a unified voice for enterprise change.