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This issue of the JNCR features six peer-reviewed articles written and reviewed by SNCR fellows. The articles focus on young American consumers' online privacy concerns, trust, risk, social media use, and regulatory support, as well as the psychology of social media. In addition, SNCR Senior Fellow Nora Ganim Barnes of the Center for Marketing Research at the University of Massachusetts-Dartmouth explores the ROI of social media use in higher education.
This report was originally published by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.