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This study is designed to explore and understand relationships between global communications and how they affect the consumption of information across social media channels and influence flow. The Social Mind findings will enable B2B, B2P, B2C, or cause marketers to understand the importance and relevance of content and its impact and influence on behaviors, beliefs, decisions, and actions. This research identifies key characteristics and insights into engagement behaviors of influencers and individuals and how organizations can maximize reach and influence to execute the new “Principals of Engagement in the Millennium.”
This report was originally published by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.