The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
The 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau?

Fortune annually compiles a list of America’s largest corporations, the “Fortune 500.” While these companies may not always be the first to innovate, they do provide a look at emerging trends among America’s most successful companies. In 2008, the Center for Marketing Research at the University of Massachusetts-Dartmouth released one of the first studies of the Fortune 500's adoption of social media and has repeated that study every year since. The study has been expanded to include the use of the fastest-growing social media tools—Facebook and Twitter.  

This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.







Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.