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A multiplatform, multiproduct business model must be pursued by the global news community if newspapers want to continue effectively covering their markets. But as news organizations work to offer consumers a digitally viable product, proponents of traditional newspapers are lamenting the death of them. At the end of 2008, the demise of several newspapers increased the debate over the industry’s future.
This report was originally published by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.