Forging Strategic Business Alignment

Companies forge alignment in various ways—by breaking down silos, integrating systems, coordinating business unit activities to achieve objectives. This report, based on a survey of 86 corporations and more than 30 interviews with corporate senior executives in Europe and North America, identifies best practices in leading a successful alignment strategy from a senior management perspective.

Topics Covered:

  • Different Approaches to Strategic Business Alignment (SBA)
  • Factors That Enable or Inhibit Alignment
  • SBA as a Challenge for Management
  • Meeting the Challenges
  • Does Less Aligned Mean Less Well Managed?
  • Indicators of Strong Alignment
  • Some Companies Remain Weakly Aligned—What are the Commonalities?
  • Approaches to Achieving Alignment
  • Strength of Alignment vs. Soft Approaches
  • Building Alignment Within Different Organizational Contexts

Full Report Also Includes:

  • Company Examples: Centex Corporation; a Healthcare Equipment Provider; Monsanto company; Nestlé, S.A.; Pfizer Inc.; and BP p.l.c.
  • Profile of Survey and Interview Participants
  • Key Recommendations
  • 10 Tables and Charts

Research Report (34 pgs)
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