CART
Branding on Site: Customer Relationships in the Digital Marketplace
  • Authors:

    Kathryn Troy

  • Publication Date:
    December 2001
  • Report Number:
    R-1307-01-RR
    Sign  In    

Check Here

Use of the Web can enhance a company's ability to reach its employees, customers, and other extended partners. This report, based on a survey and interviews with executives in 60 major firms, focuses on customers—examining the challenges of moving brands and the branding process to a new channel.

Topics covered:

  • From Experimentation to Strategy: An Historical Overview
  • Aligning the Organization and Its Brands
  • Choosing the Right Tactics, Online and Off
  • Measuring Progress, Enabling Success

Special features:

  • Key Findings
  • Executive Summary
  • Survey Participant Profile
  • Sponsors, Participants, and Speakers
  • Key Questions for Re(Assessing) Your Online Branding

Pricing
Research Report
Members: Sign in to see your special price (it may be complimentary!)
Non-Members: $295.00