The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Doing Good and Doing Well:Making the Business Case for Corporate Citizenship

It is clearly possible for a business to make financial gains through being good, particularly through the impact on employee recruitment, retention and productivity, customer loyalty, and a positive public policy environment. However, it is equally possible to do all sorts of good things and see no financial gains, or worse, suffer financial losses as a result of taking one’s eye off the critical elements of business success. Securing a place in the first rather than the second scenario requires that a company embrace good corporate citizenship as an integral element of core business strategy rather than as an ad hoc add-on.

Research Report
Members: Sign in to see your special price (it may be complimentary!)
Non-Members: $295.00