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Consumer Expectations on the Social Accountability of Business

This report, based on a survey of 1,000 consumers, is designed to help companies better understand the factors and the perceptions that drive public opinion of the role of business.

Topics covered:

  • The Role of Companies
  • Expectations of Companies
  • Corporate Citizenship and Social Responsibility
  • Personal Activism
  • Long-term performance payments
  • Stock option grants

Special features:

  • description of survey method and respondent demographics
  • summary of key findings
  • concluding section of "Insights on the Issues"

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