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From strategic planning through program implementation, from issuing a news release to crisis management, corporate leaders are looking to professional communicators to help them set and achieve company goals. This report examines communications topics such as drafting an annual communications plan, managing the media, and employee intranet sites. Executives from Hallmark Cards, 3Com, and United Airlines, and business experts from consulting firms such as Hill and Knowlton, International Association of Business Communicators, and Wirthlin Worldwide share their views on communicating the future.
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