Shaping a Superior Corporate Image

Learn how to develop powerful brand strategies, steady your corporate image during crises, and establish a customer focus from the pros. Gain knowledge of proven techniques for improving perception management, maximizing your corporate brand, and overcoming the challenges to achieving a unified image. This report contains excerpts of special CEO and discussion panels delivered at The Conference Board's U.S. and European Corporate Image conferences, co-sponsored by Burson-Marsteller. Participating companies include: GTE Corporation, Pfizer Inc., The NutraSweet Kelco Company, Sara Lee Corporation, Lister Butler Inc., and Sears, Roebuck and Co.

Research Report (46 pgs)
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