Big Data Doesn’t Mean ‘Big Brother’: Employee Trust and the Next Generation of Human Capital Analytics

To stay competitive, organizations must build stronger capabilities in human capital analytics data collection and analysis. To start on this path, they must:

• Reach out to key stakeholders at the organization and establish an HCA governance group and code of conduct;
• Allow employees to own their data, commit to using only employee-provided personal information, protect individual identities and individual-level data, and offer employees some benefit in exchange for supporting the effort; and
• Be transparent about their motives for collecting data and the business case for doing so.

Trust is a prerequisite for employee participation, and the opportunities for misunderstanding are abundant.

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