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Social collaboration refers not only to the social technology tools, but also to the behavior that is driving participation and usage of these tools. In the past, a company’s “stock of knowledge” could be monetized; now, it is the “flow of knowledge” that underwrites the future. The ability to transfer knowledge within an organization in its varied forms (e.g., facts, solutions, ideas, referrals, opinions) is now a strategic concern. Organizations need to “get great” at internal social collaboration (ISC) to solve new problems rapidly, accelerate innovation, get products and services to market faster, and outperform the competition.
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