Sustainability Matters 2014: How Sustainability Can Enhance Corporate Reputation

  • Authors:
    Thomas Singer
  • Publication Date:
    January 2014
  • Report Number:
    TCB_R-1538-14-RR

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The 2014 edition of Sustainability Matters explores the increasingly important link between sustainability, brand, and reputation, and it offers guidance on how to create long-term brand value with sustainability initiatives that are chosen not merely for their reputational implications, but also for their strategic relevance. This edition includes the following sections:

1.    Sustainability and firm performance
2.    Principles for generating shared value
3.    The link between sustainability and brand value
4.    Communicating sustainability to enhance corporate reputation
5.    Corporate social responsibility’s role in managing reputation
6.    Measuring corporate reputation

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Research Report (73 pgs)
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