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There's Still a Fortune at the Bottom of the Pyramid: Paul Polak explains why your survival may depend on whether you pick it up

In his book The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers, social entrepreneur Paul Polak offers "a roadmap to entrepreneurs and existing businesses interested in the bottom billions as potential customers." This Q&A explores why CEOs who want to aim at $2-a-day customers must undergo a transformation in thinking, the importance of every company looking at those customers, and where C.K. Prahalad went wrong in his classic book The Fortune at the Bottom of the Pyramid.

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