The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
The 2013 Extending Your Brand to Employees Conference KeyNotes Report

Employees often forget the meaning behind their jobs. Employers should create a defined purpose for the organization that will help them realize why they come to work, connect them to something bigger, and increase their understanding of the brand on a personal level. To reinforce their message about what brand-specific behavior looks like, companies should explore the use of storytelling, videos, webinars, lunch-and-learns, social networking communities, and online trivia contests. They should also search for methods to measure brand allegiance.






Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.