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The 2013 Customer Experience Leadership Conference KeyNotes Report

As retail gives way to online or “etail” shopping, sellers need more than ever to concentrate on the customer. Companies should take advantage of new technologies to amass “big data” on their audiences and target current and future customers, but they should also stay “old school” in the area of employee-customer interactions. If you teach employees how to treat customers and treat both populations well, you will have employees and customers that are loyal for life.

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