The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Communicating Sustainability Leadership The Difficulty of Achieving Differentiation

Based on an analysis of two years of global research by Brandlogic and CRD Analytics focusing on the relationship between real environmental, social, and governance (ESG) performance and perceived ESG performance, there has been a decline in perceptions. For two-thirds of the companies studied, this may be the result of rising skepticism about the benefits of sustainability programs. Concerted, assertive communication of real sustainability performance is crucial to attaining recognition among key stakeholders, while leveraging the primary (i.e., brand) channels of communication and persuasion appears to be the most effective way to improve perception.

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

Donate

OTHER RELATED CONTENT

RESEARCH & INSIGHTS

WEBCASTS

CONFERENCES & EVENTS

Executive Compensation Conference Series

Executive Compensation Conference Series

October 07 - November 12, 2020

COUNCILS

BLOGS