Do Your Customers Trust You?
  • Publication Date:
    July 2012
  • Report Number:

Management consultants Martha Rogers and Don Peppers argue that, for today's consumers, being trustworthy is no longer adequate. People now demand that companies be trustable—that they treat customers as partners and even family, preemptively acting in their best interests.

The Conference Board Review (7 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Email us to learn more about membership