Water Worries: How Incorporating Long-Term Risk into Strategic Planning Pays Off

This Council Perspectives was authored in conjunction with The Conference Board Strategic Risk Management Council and The European-Based Council on Strategic Risk Management.

How companies manage risk, opportunity, and scarcity will determine the long-term value they create for stakeholders and society. The world's dwindling water resources provide an object lesson in the importance of incorporating future risk (and potential opportunity) into today's strategy to gain an edge tomorrow. Failing to act can haunt a corporate brand for years and even jeopardize a company's societal license to operate.

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