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Answering The Conference Board CEO Challenge® 2012: Innovation Leads, Uncertainty Lingers

This Council Perspectives was authored in conjunction with The Conference Board Quality Council, with special contribution from members Charles Brandon, Ph.D.; Alka Jarvis; and Rebecca Yeung.

During the past four years, members of The Conference Board Quality Council have shared approaches and practices that helped their organizations respond to the unique challenges they face, as outlined in The Conference Board CEO Challenge annual survey. As the CEO rankings of challenges have changed over time, so have the rankings from today’s enlightened quality executives and functions, displaying a stronger connection with strategy along with a more systems-thinking, holistic view of the business—of enterprise-wide total quality—that can serve as an invaluable asset to meeting the business’ ongoing challenges.

This report from the Quality Council provides insights, actions, and recommendations about how the investment in a company’s quality initiatives can contribute to meeting CEO priorities and ensuring that the C-suite is maximizing the contribution of the organization’s quality assets to answer its most pressing challenges.

Member organizations can view the entire article by logging in and then clicking the download button on the right side of this page. If you are not a member and would like a copy please call Customer Service at 212 339 0345 (hours: 8:30 a.m.- 5:30 p.m. ET Monday-Friday) or e-mail at







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