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Theory to Practice: The Mismeasure of Management
  • Publication Date:
    July 2011

Columnist Michael Raynor says that answers to big questions do not, in fact, lie in trusting our intuition. If we trust our spider sense whenever the object of our inquiry won’t fit neatly into falsifiable hypotheses, we give unjustified precedence to a cognitive apparatus evolved several ice ages ago that is easily misled by the complexities of today.

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