The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Getting Past Stupid: Stephen Shapiro explains why efforts to stay ahead will often leave you behind.
  • Publication Date:
    October 2011

In this Q&A, Stephen Shapiro, author of Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition, speaks about where and how to look for ideas and why innovating is all about asking the right question the right way of the right people.

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

Donate

OTHER RELATED CONTENT

RESEARCH & INSIGHTS

Customers Are Changing, and So Should Marketing

Customers Are Changing, and So Should Marketing

May 08, 2020 | Executive Summary

Unlocking Growth through Sustainable Innovation

Unlocking Growth through Sustainable Innovation

April 21, 2020 | Research Report

Unlocking Growth through Sustainable Innovation

Unlocking Growth through Sustainable Innovation

April 21, 2020 | Executive Summary

WEBCASTS

COUNCILS

BLOGS

PRESS RELEASES & IN THE NEWS