CART
All in the Family
  • Publication Date:
    April 2012
  • Report Number:
    TCBR46
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In an excerpt from American Icon: Alan Mulally and the Fight to Save Ford Motor Company, Bryce G. Hoffman explains how Mulally managed to convince the members of the Ford family to back his plan for revitalizing the company.

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The Conference Board Review (8 pgs)
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