Why Are We in Business?
  • Authors:

    Matthew Budman

  • Publication Date:
    March 2009
  • Report Number:
    TCBR31

Roy M. Spence Jr. has spoken out for years about “purpose-driven” management, and in It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose, he lays out, with passion and in loving detail, a path for everyone to follow. He explains in a wide-ranging Q&A.

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