Get Social: A Guide to Creating Your Company's Social Media Strategy
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Publication Date:
October 2011 -
Report Number:
A-0359-11-EA
Most organizations realize the importance of participating in social media but do not have a formal plan on how to make the most of it.
This report discusses best practices when constructing a social media plan, such as the importance of "listening" tools, what to ask when devising a mobile app strategy, and the difference between a plan for B2B companies versus B2C, among others.