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The demand for coaches is growing due to the rapid rate of transformation in organizations and the perpetual need for leaders to learn quickly and adapt to changing business conditions. But given current economic conditions, organizations also have the challenge of reducing costs while still offering meaningful development opportunities to employees. To extend the benefits of coaching, some organizations are using internal coaches as part of their overall coaching strategy. This report discusses ways in which an internal coaching program can provide a cost-effective approach for developing talent, as well as the potential obstacles to success posed by issues of training and trust.