Supplier Diversity: Helping to Enhance the Corporate Brand

Authored by: The Conference Board Supplier Diversity Leadership Council

Beyond the “old school” definition of the supplier diversity function, there exists the opportunity for an organization to promote itself and appeal to new customers who are seeking certain attributes from companies they patronize. There are challenges to executing a successful supplier diversity program, but this Council Perspectives highlights new ways of thinking and strategies that can propel an organization’s SD program forward for maximum benefit.

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