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Supplier Diversity: Helping to Enhance the Corporate Brand

Authored by: The Conference Board Supplier Diversity Leadership Council


Beyond the “old school” definition of the supplier diversity function, there exists the opportunity for an organization to promote itself and appeal to new customers who are seeking certain attributes from companies they patronize. There are challenges to executing a successful supplier diversity program, but this Council Perspectives highlights new ways of thinking and strategies that can propel an organization’s SD program forward for maximum benefit.

Member organizations can view the entire article by logging in and then clicking the download button on the right side of this page. If you are not a member and would like a copy please call Customer Service at 212 339 0345 (hours: 8:30 a.m.- 5:30 p.m. ET Monday-Friday) or e-mail at







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