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Opening up to Open Innovation

Your company wants to get moving again, but your staff hasn’t come up with any great new ideas. Or, if you have a great new idea, you need help in developing or marketing it. What could be more alluring for a smaller company with limited resources than to call on the armies of outsiders found in online communities?technical experts, marketing professionals, customers, suppliers?who are eager to offer ideas and advice, often for a modest fee or reward?

Executive Action Report (4 pgs)
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Non-members: Not available
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