Answering the CEO Challenge: How Quality Can Drive Profitable Growth across the Organization

Results of The Conference Board 2010 CEO Challenge survey point to an increased global focus on corporate reputation for quality, one of the original drivers of the quality management movement. As CEOs emerge from a recession mindset and once again look for growth, the multi-functional role of quality leaders to address quality products and services along with helping drive innovation, improve execution, and increase customer loyalty will be critical in the evolving economic climate.

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