The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
The Role of Competitive Intelligence in Driving Growth
  • Authors:

  • Publication Date:
    April 2010

As companies emerge from a recession mentality they need to start priming for a return to growth. Expanding market share requires clear and accurate insights into your markets and those of your rivals. In other words an effective competitive intelligence program can uncover hidden opportunities to fuel that growth.

Member organizations can view the entire article by logging in and then clicking the download button on the right side of this page. If you are not a member and would like a copy please call Customer Service at 212 339 0345 (hours: 8:30 a.m.- 5:30 p.m. ET Monday-Friday) or e-mail at





Support Our Work

Support our nonpartisan, nonprofit research and insights that help leaders address societal challenges.