Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.Donate
The global recession and a worldwide display of questionable corporate behavior have weakened trust in business and corporate brands. Companies have battened down the spending hatches and reordered priorities to weather the downturn. What will the operating landscape—the new normal—look like post-recession? It will be a tougher place to manage a corporate brand. Companies simply won’t be able to do things the way they always have. But that may not be such a bad thing.
Member organizations can view the entire article by logging in and then clicking the download button on the right side of this page. If you are not a member and would like a copy please call Customer Service at 212 339 0345 (hours: 8:30 a.m.- 5:30 p.m. ET Monday-Friday) or e-mail at email@example.com