Corporate Brands: Strategies for the New Normal
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Publication Date:
March 01, 2010
Through previous downturns (and sometimes also in boom times), smart companies have leveraged their brands as a transformation engine for their business model to take advantage of the opportunities offered by the new normal that emerges. This report is an issue-specific excerpt from Council Perspectives (CP-015) Corporate Brands: Meeting the Challenges of Changing Times. Member organizations can view the entire article by logging in and then clicking the download button on the right side of this page. If you are not a member and would like a copy please call Customer Service at 212 339 0345 (hours: 8:30 a.m.- 5:30 p.m. ET Monday-Friday) or e-mail at customer.service@tcb.org
