Cracking the Financial Code

In an economic downturn, most companies have little margin for error on either the cost or revenue side. For publicly-traded companies, short-term pressures are enormous as the expectations of Wall Street analysts and investors shift to reflect a more challenging and immediate economic reality. What does this mean for the corporate brand? This report is an issue-specific excerpt from Council Perspectives (CP-015) Corporate Brands: Meeting the Challenges of Changing Times.

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Council Perspectives (6 pgs)
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