Cracking the Financial Code

In an economic downturn, most companies have little margin for error on either the cost or revenue side. For publicly-traded companies, short-term pressures are enormous as the expectations of Wall Street analysts and investors shift to reflect a more challenging and immediate economic reality. What does this mean for the corporate brand? This report is an issue-specific excerpt from Council Perspectives (CP-015) Corporate Brands: Meeting the Challenges of Changing Times.

Member organizations can view the entire article by logging in and then clicking the download button on the right side of this page. If you are not a member and would like a copy please call Customer Service at 212 339 0345 (hours: 8:30 a.m.- 5:30 p.m. ET Monday-Friday) or e-mail at customer.service@tcb.org