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The role of the quality officer is evolving. While many still see their role as one of cost reduction by implementing defect and waste reduction strategies and continuous improvement efforts around satisfying customers; a growing number view themselves as more of a macro-leader, directly connecting their quality practices to business trends and top-line growth. They can be revenue-generators and revenue protectors, as well as cost-cutters. This report, created by The Conference Board Quality Council, looks at the future role of quality throughout the enterprise.