The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Managing and Measuring Return on Marketing Investment

Marketing executives are feeling pressure to deliver quantifiable results of their effectiveness, not just intuitive ones. Measuring return on marketing investment is still in its early stages: companies that are pursuing it have been doing so for less than three years. But time spent in assessing MROI is the best predictor of progress. Other predictors are intensity of effort, supportive leadership, and organizational competencies. This report includes two case studies of companies engaged in measuring MROI: Adobe and Workday.

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

Donate

OTHER RELATED CONTENT

RESEARCH & INSIGHTS

Customers Are Changing, and So Should Marketing

Customers Are Changing, and So Should Marketing

May 08, 2020 | Executive Summary

Ad Industry Chaos: How Did We Get Here?

Ad Industry Chaos: How Did We Get Here?

January 16, 2020 | Publication

A New Paradigm for Media Investment Strategy

A New Paradigm for Media Investment Strategy

January 16, 2020 | Publication

WEBCASTS

CONFERENCES & EVENTS

AI for Enterprise Marketing

AI for Enterprise Marketing

October 15, 2020 | (New York, NY)

Internal Communications Seminar

Internal Communications Seminar

July 14 - 15, 2020 | (, )

COUNCILS

BLOGS