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High-potential employees want more choice in their compensation and benefits packages and have elevated expectations for pay for performance, career development, learning opportunities, access to technology, and interaction with their leaders. This requires more flexibility and integration of benefits and compensation practices to ensure companies can attract and retain the right talent to sustain their global operations. Emerging markets pose a particular challenge— as demand for local talent is difficult to meet and global companies often compete with one another. They require a deep understanding of local practices and expectations.