A Marketer's Guide to Discretionary Income

  • Authors:
    Lynn Franco
  • Publication Date:
    November 2007
  • Report Number:
    CRC-Discretionary-07

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About 73 million households in the United States have some discretionary income at their disposal, up from nearly 57 million in 2002. Distribution of discretionary income is broken down by household, income bracket, generation, race, education, occupation, and region in this useful reference for marketers.

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