Connecting Emotions and Personality to Your Corporate Image and Brands
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Authors:
Susan Stewart -
Publication Date:
August 2007 -
Report Number:
A-0243-07-EA
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When it comes to building and maintaining a corporate brand, today's democratized market is no place for top-down, hierarchical thinking. In this climate, an authoritative tone is as apt to cause resentment as it is to increase sales.