Crafting a Strategy for Virtual Worlds: Eight Questions to Ask

  • Authors:
    Edward Roche
  • Publication Date:
    August 2007
  • Report Number:
    A-0242-07-EA

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Virtual worlds are emerging fast on the business landscape, but few companies have developed a strategy to deal with them. Membership is now in the millions, and many of the participants are probably your customers, not to mention, your employees. So how can you take advantage of this new technology?

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