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The topic of faith at work has crept up on U.S. businesses; companies have to accommodate various religious identities in the workplace. How they frame the issue can very well determine whether it becomes a source of employee irritation and litigation or a step on the road to becoming an employer of choice to a new generation of workers. Being viewed as “faith-friendly” carries implications of trust and ethical behavior and can influence consumer perceptions of a corporate brand. Companies who achieve this status are respectful of all faith traditions and have a culture of respect, diversity, inclusion, and tolerance.