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Managing Customer Data for Strategic Advantage

This report presents the results of a survey of forty-five companies and in-depth interviews with corporate executives, on the goals, effectiveness, and importance of their customer data management programs.

Topics Covered:

  • Beginning the Journey
  • Collecting and Analyzing Data
  • Moving from Models to Action
  • Current Challenges, Future Solutions
  • The Benefits of Sharper Metrics
  • Defining Success
  • Continuing the Journey

Special Features:

  • Key Findings
  • Extended Excerpts From 13 In-Depth Interviews

Research Report (32 pgs)
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