Envisioning the Future Amid Uncertain Times

Slowing growth, high inflation, policy changes, and geopolitical risks, create a fog of uncertainty that can cloud the path forward for businesses. When corporate leaders think about the future, the immediate reflex is to jump to “strategizing.” This usually involves dusting off the company’s strategic plan and discussing how it needs to be updated and expanded at some five-star, offsite location. It has become a highly structured, disciplined, and regularly repeated process. But is it still appropriate in the context in which decision-making is made, both today or tomorrow? 

We posit that envisioning is the key to strategic decision-making. Envisioning encompasses the "why," the "what," and the "how" of your company, your business – and "why" is the most important prerequisite. Why are you in business? What do you stand for? What are you about?  And what values contribute to delivering on this purpose? Purpose defines your company’s meaning and represents your compass into the future. It should guide all you do. It needs to be both inspirational and aspirational. To learn the ingredients of envisioning for future growth and success, see Leading Innovation Series Part V: Envisioning the Future Today Requires Purposeful Strategic Agility.