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15 June 2023 / Article
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“The time I save using AI enables me to spend more time doing the work that demands human creativity, especially writing.”
My interest in adapting technology to communication was sparked in 1985. I remember the exact moment when the concept clicked for me. It was when an IT rep at the company where I worked saw the modem in my office and asked if I was on a BBS. I didn’t know what that was. He logged me onto one, and my life changed.
I started talking about technology and communication at meetings and conferences a year or so later, after adopting one of the first desktop publishing packages, Ventura Publisher. The reaction from my industry peers ranged from bored to outraged. Virtually nobody was intrigued or excited.
That pattern has been repeated with the introduction of every new technology that, in my view, held significant promise for PR and communications.
Today, the same patterns are repeating with the metaverse and artificial intelligence, both of which will ultimately be as seamlessly woven into our day-to-day experience as the web and email. Artificial intelligence already is. Do you use a fitness tracker? Get product recommendations based on previous purchases? Get music playlist recommendations from Spotify? Use the spam filter in Gmail? Does your video doorbell send you an alert when someone it doesn’t recognize is at the door? Does Grammarly suggest better sentence structure
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