Consumer confidence is at its highest in 17 years. Companies are investing, hiring… and quickly running out of qualified candidates. In addition to expected factors—demographic shifts, workers’ preferences, skills gap, location mismatch—there is another one at play: unwillingness to rethink work. It requires a shift from job descriptions to work design and orchestration. It also implies a big change in how the organization is designed, how workforce is defined and engaged, and an overhaul of HR processes and programs. It is a difficult and unique opportunity for HR re-invent itself and the organization. Workers are in the driving seat, and they expect consumer-like experience. Are you ready to rethink work?