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In today’s competitive market, talent functions can’t afford to sit back and wait for applications to arrive. They must be predators and even seducers to succeed, actively recruiting passive candidates. Hiring game-changing talent in a tight market requires burnishing the employer brand and selling your company to potential hires who don’t even know they want to work for you. It’s tough, but take heart: new tools and techniques can help you identify new potential talent early, tap into new talent pools, and time your approach, saving you time and money—and catapulting your talent function into the 21st century.