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Consumer Dynamics Center Newsletter

Global Consumer Confidence reaches an all-time high of 106 in Q1 2018

First, some good news. Global consumer confidence reached an all-time high in the first quarter of 2018. According to the latest results from The Conference Board® Global Consumer Confidence Survey conducted in collaboration with Nielsen, consumer confidence in 14 of 36 advanced economies and eight of 28 emerging markets had gains of two points or more.

However, confidence declined in 17 of 64 countries, with the largest decline in emerging markets. While Germany experienced gains, on average, countries in Europe saw confidence decline to some of their lowest scores. Why? Despite tightening labor markets in much of Europe, consumers there are less optimistic about their job prospects than their global counterparts.

The confidence picture is rosier in Africa and the Middle East, where, despite widespread recent declines, current confidence levels remain sound relative to historical levels.

Given the overall trend of increasing consumer confidence, the outlook for consumer-facing businesses remains favorable. Larger markets (the US, India, Germany, UK, Brazil, and Mexico) should continue to experience improvements.

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