New research by The Conference Board with Tenet Partners has revealed that companies with a strong culture of innovation are perceived to have stronger corporate reputations, investment potential and strength of leadership. What a way to drive your brand’s power!
Specifically, companies with the highest culture of innovation scores also had the highest earnings per share, the biggest dividends, and higher cash flow multiples.
The study confirmed our earlier work that culture of innovation can be measured, allowing it in turn to be compared to other components of a corporate brand.
In fact, the two metrics—culture of innovation and brand power—analyzed here are part of our larger, holistic Signposts of Innovation framework. “Signposts” brings transparency to the black box of innovation and allows the measurement of underlying components that ultimately correlate to innovation output and business results.
In summary, for a better handle on innovation, and in particular on connecting the internal innovation network to customer experience and branding signposts, don’t miss this new report: Innovation Culture and Brands: Measuring Intangibles That Drive Financial Outcomes.